Alessa is presenting their new brand Lofra in the ‘Ladies Guide’ exhibition at King Saud University, Riyadh. Alessa had signed an agreement with Lofra for the sole distribution ship of their products in Saudi Arabia earlier this year. In this event, Alessa exhibits the famous Italian company’s wide range of modern Kitchen appliances in both Built-in and Freestanding segments.
The guests visiting the Lofra booth at the exhibition are presented a 30% discount coupon, which is applicable for any one Lofra product purchase through an Alessa showroom. There’s also an opportunity for one guest to win a Lofra product through lucky draw after the end of the event.
King Saud University is one of the largest universities in the Kingdom consisting of 25 Colleges. An estimated 47,000 visitors including the university students and affiliates are expected to visit this event that had kicked off on Sunday, 10th April and continue for five days. Several major national and international companies in various sectors are participating in this event.