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Hitachi a famous Japanese firm of more than 100 years old founded in 1910 and incorporated in 1920. Throughout its 100 plus year history, Hitachi has been engaged in the development of social infrastructure that provides the foundation for nearly every aspect of modern life. Hitachi is the pioneers of Social Innovation Business expanded its operations in all over the world having a work force of 326,240 people in 940 companies operating on different continents. A conglomerate of Power, Industrial, Construction Machinery, Medical / Health Care / Pharmaceuticals, Information Technology, Elevators / Escalators, Transportation, Electronic Devices / Semi-conductors, Materials, Home Appliances and Audio-Video Products.

Hamad Abdullah & Alessa & Sons Company (HAASCO) having more than 4 decade of strong and promising business relations with Hitachi Home Appliances and Audi-Video division. Alessa first started distribution of Hitachi Radios in Saudi Arabia more than 45 years ago and later added all other line of home appliances and consumer electronics. HAASCO is the leading and sole distributor of Hitachi Brand home appliances and audio-video products like Air-conditioners, Refrigerators, Washing Machines, Vacuum Cleaners, Televisions and many other small kitchen and electrical appliances in the Kingdom of Saudi Arabia. Today Hitachi is number one Japan brand for Home Appliances in Saudi Arabia.

Hitachi – Corporate profile
Corporate Name Founded Principal Office
Hitachi, Ltd.(Kabushiki Kaisha
Hitachi Seisakusho)
1910 (Incorporated in 1920) 6-6, Marunouchi 1-chome, Chiyoda-ku, Tokyo, 100-8280 Japan phone:+81-3-3258-1111+81-3-3258-1111

Products & Services

For Consumers

  • Home Appliances
  • Audio-Video Products

For Business

  • Power
  • Industrial
  • Construction Machinery
  • Medical / Health Care / Pharmaceuticals
  • Information Technology
  • Elevators / Escalators
  • Transportation
  • Electronic Devices / Semi-conductors
  • Materials

Slogan : “Inspire the Next”
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