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Crafft brand in owned by Alessa Industrial Co. (AIC) headquartered in Riyadh, Saudi Arabia. Crafft brand came into existence during 1980’s with a window air conditioner as its first product launched and manufactured by our own manufacturing facility ARAC. Since that point, Crafft brand has introduced many air conditioning products including domestic and semi commercial split air conditioners in Saudi Arabia and as well as in International markets. The brand has evolved into a major player in air conditioning and cooling products segment and for this reason we call it “Cooling Experts”.

In recent years, the brand has diversified into home appliances segment and has successfully introduced many products like Chest freezers, Auto washing machines, Gas cookers, Water dispensers and Air Purifiers. We are working hard to introduce new products to our meet the growing demands from our customers.