Alessa Industries Group in association with Hitachi Ltd., Japan, launched a full range of Giant Series home appliances with advanced technologies. Many major dealers, distributors and experts in this field from all over the Kingdom have been invited to this ceremony and a detailed seminar has been presented in regards to the new characteristics and advanced features that the Hitachi devices specializes in. Major dignitaries were present in the event such as AIC CEO- Mr. Osama A. Alessa, Managing Director of Hitachi, Middle East division- Mr. Hidnora Zain, major dealers and investors in the field of home appliances.

In his welcoming speech, Mr. Osama Alessa pointed out witnessing changes and developments in the home appliance market and entering into a new era of advanced standards. He also mentioned the new rules and regulations of the government for upgrading the product standards provided to consumers for appliances to ensure the efficiency, quality and compliance with new principles and that AIC and Hitachi were the first to implement all the new standards in the market while ensuring additional features to remain a step ahead by bringing latest technologies used in this field. Alessa Group strives to be one of the first companies to adopt the implementation of Internal Ministry’s ‘Vision 2030’ program. He is very optimistic about the next phase and its outcome as Saudi Arabia is the strongest economy in the Gulf region and this will make it more stable and secure and hope this era will be prosperous for the companies.

The M.D. of Hitachi, Middle East, noted in his speech that he is glad for his company, which was founded in 1910, to get an opportunity to deliver the latest innovative technologies in Saudi Arabia across all classes and segments of society. He also mentioned that his company is proud to continue the extended strategic partnership with Alessa Industries Group and being one of the oldest Japanese companies operating in the Saudi market, they follow all the required standards and specifications approved in the Saudi Arabia and all around the world to become more energy efficient and environment-friendly.

It is worth mentioning that the products that has been introduces have innovative features in the field of insulation and energy saving and this will improve the performance and convenience thanks to the smart technology across a full range of home appliance products.