HAASCO is participating in the Riyadh Shopping and Entertainment Festival 2017 as a Golden Sponsor for 28 days. The festival was officially inaugurated at Al Hamra Mall on 3rd July by His Excellency Eng. Ibrahim Bin Mohammed Al Sultan, on behalf of Royal Highness Prince Faisal bin Bandar bin Abdulaziz, Governor of Riyadh Region.

The opening ceremony was attended by several governance body members from Riyadh Province, High Commission for the Development of Riyadh and the General Entertainment Authority, and received extensive media coverage from many TV channels and other media. Alessa Industries Group was represented by Mr. Mohammed Saeed Elmamoun- Corporate Communications Manager, Abdulmohsen Alessa- Assistant Commercial Manager and a number of colleagues from the Corporate Communication Dept. The company is participating in this event by promoting Hitachi products, where a special discount has been provided to a number of products during this festival period for all visitors, through dealer showrooms and booths set up in a number of malls such as:

1- Kingdom Center
2- Salam Mall
3- Hayat Mall
4- Khurais Mall
5- Hamra Mall
6- Granada Mall
7- Al Nakheel Mall

It is also worth mentioning that this partnership will be covered by an advertising campaign in several newspapers, magazines, websites, social networking sites as well as radio and bill board signs.