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Hitachi Dealer Convention- 2018


HAASCO, in association with Hitachi Ltd, Japan, conducted dealer conventions in Riyadh, Dammam and Jeddah for 2018 series of Hitachi home appliances.

Riyadh : 05/04/2018 at Sheraton Riyadh
Dammam : 07/04/2018 at Sheraton Dammam
Jeddah : 10/04/2018 at Ritz Carlton

The events were held in the presence of Mr. Osama Alessa (CEO of Alessa Industries), Mr. Yousef Alessa (BOD Member), Mr. Kazushi Kobayashi (Executive MD & GM, Global Appliance Division, Japan), Mr. Hidenori Zen (MD of Hitachi Sales, Middle East), and a number of other representatives from both Hitachi and Alessa. The attendees include Alessa’s major dealers, distributors and their senior employees. During the course of convention, a number of Hitachi’s new models have been presented and a detailed session was conducted by Hitachi Product Manager Mr. Abdul Mohsin S. Alessa along with Hitachi- Thailand's representative Mr. Somiyojeet Mitra. They introduced Japanese manufacturer’s new innovative and advanced technologies in the field of energy saving while also improving the performance for a smart and comfortable customer experience by providing a full range of home appliance products.

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