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Golden Jubilee Year of Hitachi-Alessa Partnership


Alessa Industries Company is celebrating the Golden Jubilee year of its partnership with Hitachi for the exclusive distribution of Hitachi’s air conditioners, home appliances, and consumer electronic products in the Kingdom of Saudi Arabia. This relationship has now entered the 50th year of continuing success story, probably making Alessa the sole distributor handling a prestigious brand like Hitachi for such a long time. On this occasion, Alessa Management expressed their gratitude to all the past and present team members of Hitachi and Alessa, whose sincere and hard-working contribution over the years was crucial to provide a strong and powerful foundation to make this business partnership a great success. This milestone has been achieved with the continuous support and cooperation of all employees, starting from the lowest to the highest ranks of both the organizations. The management added that every member of Alessa feels proud of this achievement and is confident to continue on this journey for many years to come. Today, Hitachi-Alessa is standing together holding the top position in the field of Home appliances sales in Saudi Arabia. Mr. Hidenori Zen (MD, Hitachi Sales Middle East, UAE) and Mr. Kazushi Kobayashi (Executive Managing Director and GM, Global Home Appliance Division, Hitachi-Japan) came all the way from Japan to grace this occasion to express their thanks to the staff and dealers of Alessa; and to present a memento to Mr. Osama A. Alessa (CEO, Alessa Industries Company) as a mark of appreciation to Alessa Industries for completing 50 successful years of business relationship with Hitachi.

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