Alessa Group along with Samsung International Group held a ceremony to announce the agreement between the two organizations for the Commercial Air Conditioners and Smart Display Solutions under the title "Together to Future". This historic event was a new milestone for Alessa Industries, which was held on Wednesday, 9th January at the Riyadh Marriott Hotel in the presence of more than 350 people including specialists, business executives, government representatives and media persons. The launching ceremony was attended by the Alessa group CEO, Mr. Osama Alessa, and the Managing Director of Samsung Group in the Kingdom, Mr. Yong Joon Kim. At the beginning of the ceremony, the Alessa CEO delivered a speech welcoming the attendees and went on to say that this strategic partnership with Samsung International will be a quality addition to the Alessa Group and will open several business opportunities for the Samsung International’s high-tech products that are needed in the Saudi market. MD of Samsung expressed his great happiness in this partnership with Alessa Group, and added that he has great confidence in Alessa’s infrastructure, human resources and vast experience and that it will be a huge addition to achieve the aspirations and goals of the two companies. It was followed by a detailed presentation by the Samsung team that demonstrated the advanced technologies of the commercial air conditioners and smart display solutions. At the end of the ceremony, the CEO and the MD took the stage and signed the agreement in front of the audience.