Alessa is participating in the ongoing 2017 International Khartoum Fair in Sudan, which kicked off in January 23 and will continue until January 30. Many international and Sudanese regional companies are involved in this mega exhibition which is seen as a key economic event of the country and will provide an idea of the projected volume of investments in the region.
This fair is expected to give Alessa Industries Company the ideal brand exposure necessary for entry to the new international market in Sudan. In the Alessa exhibition pavilion, some of its major products such as Split, Window and Commercial Duct Air Conditioners, Desert and Portable Coolers, Cooking Ranges and Water Dispensers were displayed. Director General of ARAC- Mr. Hesham A. Syed, Business Development Manager- Mr. Fahad Saud Alessa, Compliance Manager- Mr. Adel Abou Shanab among others represented Alessa in this event.