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Who Are We

To be the leading home appliances company in the Middle East.

Our mission is to make the product we sell the preferred choice for families across its target markets and develop and offer products and services which will improve the lifestyle of its customers. We are committed to growth and profitability and working in the best interest of our stakeholders, which include its employees, customers and shareholders.

  • Established in 1935.
  • Incorporated in 1957.
  • Trading arm of Alessa Industrial Co.
  • Sole distributor of various international brands in the KSA including: Hitachi, Gibson, Leonard, Xper, Bompani and Ocean.
  • Head office located in Riyadh, branches in Jeddah, Dammam, Khamis Mushait, Buraidah, Hofuf and Madina.
  • Markets its own brands Crafft, HAAS, Dolphin, Air Master, HiCool.
  • Showrooms, service centers, warehouses in all parts of the KSA.
  • More than 400 dealers in Saudi Arabia.
  • More than 50 distributors in MENA region
  • 10 company showrooms and 30 service & spare parts centers in KSA.

The Alessa Group was founded by Hamad Abdullah Alessa in 1935. Today the Alessa group is known as the Alessa Industrial Company (AIC). Alessa is an integrated group in the cooling business. It include distributing appliances, electronics and manufacturing refrigerators, freezers, air conditioners and air handling units, as well as contracting and installation of personnel and commercial air conditioners and air handling units. The international department in Alessa supplies the Middle East and Africa markets with a full range of air conditioners and other products, such as chest freezers, refrigerators. AIC has exclusive brand distributorships and manufacturing brand under license, marketing, service divisions and R&D.

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Contact Us

Address:   Riyadh 11451, Kingdom of Saudi Arabia
Phone Number:   Toll Free: 920015511, 8001240020
Fax:   +966 11 4085522
Email Address:

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