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Vision, Mission & Quality Control

More about Our Vision:
  • To be recognized as a regional manufacturing leader in the HVAC and Refrigeration industry , to be the Pioneer Industrial company , the first and technical reference in the field of air conditioning and refrigeration industry in the Middle East Region.
  • To become the preferred solution provider for local and regional customers and the partner of choice for OEM’s.”
More about our Mission :
  • “ To provide our valued customers quality, reliability, service, competitive and advanced solutions to their  satisfaction by building a world class operating company serving diversified markets. Our shareholders will receive a sustained, superior return on their investment and our employees, business partners, and society will share our success.”
  • To meet the needs of domestic and international markets , providing highly qualified and modern products which will meet customer requirements and ensure full satisfaction.
  • Develop products that keep pace with continuing developments in the global trends in terms of safety and High Energy Efficiency - use.
  • Swift fulfillment to Market Demands through implementation and investment in sophisticated advanced technology and continuous Training of our employees .
  • Strengthening the added value of the industrial processes to raise the level of competitiveness of products and quality control, and flexibility to create interaction , reliability with the changing requirements of customers.
  • Adoption of continuous improvement processes for all Technical Manufacturing Processes ,as well as Management to ensure product quality as well as service .
Quality Policy
  • The company is committed to provide innovative ,modern and high quality products and focus on achieving or exceeding customers expectations.
  • A broad constituency of the best suppliers locally and globally and to maintain a special relationship with them to ensure quality of raw materials and to ensure continuous development through technical cooperation, and mutual periodic workshops.
  • We commit ourselves to continuous activation and development of Total Quality Management system that conforms with the requirements of ISO 9001 Standards and the Saudi Standards , Metrology and Quality Organization , many of the international specifications and standards according to the requirements of each market.
  • We will be committed to operate a Quality Management System that is compliant with requirement of ISO 9001 as well as SASO as well as other International Standards as per Markets needs.
  • Adoption of modern techniques such as the introduction of sophisticated computer systems to ensure the quality of ERP, which includes planning and scheduling of raw materials, machinery, equipment and manpower.
  • Invest heavily in Labs , plant equipments, inspection , measurement and testing devices and tools for inspection and testing at the level of product development and production processes.
  • Comprehensive Functional Inspection of the entire 100 % produced units , through all production stages.
  • Detailed Functional Inspection of randomly selected units from finished Goods stock
  • Monitoring the application of Key Performance Indicators KPI's for the various technical operations, industrial and administrative for any possible deviations of the performance and quality in order to take corrective action and preventive measures.
  • The adoption of the application of basic principles of Lean Manufacturing, and especially those that contribute to ensuring product quality, such as 5S + KANBAN + SMED + POKA YOKE + VA/VE
  • We will Maintain the development and continuous technical training for staff to ensure quality assurance.

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Contact Us

Address:   Riyadh 11451, Kingdom of Saudi Arabia
Phone Number:   Toll Free: 920015511, 8001240020
Fax:   +966 11 4085522
Email Address:

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